application marketing have changed the landscape of consumerism in just a small amount of time by becoming our favorite tool for reading the news, watching television, communicating, socializing, shopping, making decisions, navigating…for just about everything!
As a marketer, applications are a very powerful tool through which you can connect with your audience.
However, with great power comes great responsibility. Since applications is such a personal platform, it is a relatively easier place for marketers to make massive mistakes that will turn off a customer forever.
We are here to help you realize the importance of application marketing. Here’s what you should learn and what you can learn from those who have come before you. Shall we continue.
1. Mobile application marketing bolsters your mobile commerce:
One of the reasons why application marketing is important is that mobile application marketing bolsters your mobile commerce. Too many mobile experiences are just smaller versions of the brand’s desktop, enabling the exact same functionality, and trying to shrink it down to the small screen. Yet, a mobile app is an entirely different vehicle for experiences, and it should be treated differently for the new opportunities it provides.
A mobile customer will quickly discard overwhelming designs that mimic desktop content page-for-page, also mobile application should be designed to complete a person’s task as easily as possible, its importance can’t be emphasized enough. An example of its importance can be seen below
Let’s suppose that a person wants to buy a product online through credit card, realistically that person would go and buy his or her products through an application rather than making an online payment on a browser, as browsers aren’t as trustworthy and nor do they provide the variety and optimization an application does. In essence, mobile application marketing is the way to go.
Not only would you learn the importance of mobile application marketing by testing out this simple method above, it would also directly BOLSTER YOUR MOBILE COMMERCE.
2. More shoppers are enjoying their purchases through mobile applications:
Shoppers are enjoying making purchases on mobile applications, and its importance can’t be stressed enough. One of the reasons why mobile application marketing is important is that, now there is a market for those people that don’t want any social interactions or hassle, and that market is increasing at an alarming rate, this untapped market can be exploited through a small application on your phone which is easily accessible rather than going to the mall and searching for countless hours and hours. Not to mention the ongoing pandemic just triggers an increa
se in this market as no one wants to get sick and would just purchase items through a mobile application easily.
According to a research done by Statista their timeline displays a forecast of the number of digital buyers worldwide from 2014 to 2021. In 2021, over 2.14 billion people worldwide are expected to buy goods and services online, up from 1.66 billion global digital buyers in 2016.
3. SMS clicks get more responses than emails:
One of the reasons why application marketing is important is that SMS messages get more views than email because when mobile applications send out a notification, it pops up on your phone immediately and even if the user doesn’t read all of it, the most main message would be conveyed either way. In comparison to browsers and companies sending out emails, this is a much more efficient way as emails don’t send a notification mostly and they go unread and never discovered.
A new report by cloud-based Enterprise Work Management provider Workfront found that US employees average 199 unread or unopened emails taking up space in their inboxes at any given time.
Sixty percent of respondents were on board with the idea that “the time I have to spend dealing with email is time I could be more productive.”
4. Mobile apps are the backbone of e-commerce business
Mobile application marketing is important because mobile applications are the backbone of e-commerce business. It is important in the sense that there’s no doubt in the superiority of apps over browsers as 78% of users surveyed claimed they would rather use a mobile app than access a store via a mobile browser. This preference toward mobile apps is not surprising. Mobile applications are much more convenient to use while shopping, especially if you’re not making a one-off visit to an online store. For starters, there’s no need to remember a URL and login to access the shop. Plus, applications provide better security and speed compared to a mobile browser.
According to statistics, 56% of mobile users will use mobile applications to shop for gifts this holiday season, also customers spend 3-4 times more time on mobile applications than on desktop sites.